BEGIN Package Re-Design | Corina's Corner

Package Re-Design

3.28.2012


This is my most recent project for my Graphic Design class.

I wanted to create a simple, elegant package design for a product I love but whose packaging I do not: Bic Pens. I tried to use the key/ important words I noticed from my packaging research to create the design. Some of the key words I noticed in my research were “easy glide,” “soft feel,” and “writes smooth.” I tried to make a smooth, easy, soft package design. The lines around the edges are all rounded, creating a smooth texture. I tried to keep the design simple because I thought that the current packaging was very busy and crowded. I used a serif font because I wanted it to appear more elegant, and I think the serif goes along with the feather pen icon on the right side. Instead of labeling the color of the pen, I thought that the color of the box and the color of the design could tell the customer instead. I also like that the actual package can be used to store the pens, not just some cardboard or plastic to throw away.

7 comments:

  1. Dude!! So cool! You should design my packaging ;)

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  2. that is so good! you have so much talent, i love this!

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  3. That is such a great idea! So cute too!

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  4. That is such a great idea! So cute too!

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  5. Thanks everyone!

    Here was my inspiration: http://pinterest.com/pin/41306521552362034/.

    My teacher says as a beginning designer, you should be mimicking the designs you see around you that you like. That's how you get good.

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  6. This is really good stuff Corina. As soon as I saw it I thought to myself, thank goodness they've finally changed the packaging!

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