Package Re-Design

This is my most recent project for my Graphic Design class.

I wanted to create a simple, elegant package design for a product I love but whose packaging I do not: Bic Pens. I tried to use the key/ important words I noticed from my packaging research to create the design. Some of the key words I noticed in my research were “easy glide,” “soft feel,” and “writes smooth.” I tried to make a smooth, easy, soft package design. The lines around the edges are all rounded, creating a smooth texture. I tried to keep the design simple because I thought that the current packaging was very busy and crowded. I used a serif font because I wanted it to appear more elegant, and I think the serif goes along with the feather pen icon on the right side. Instead of labeling the color of the pen, I thought that the color of the box and the color of the design could tell the customer instead. I also like that the actual package can be used to store the pens, not just some cardboard or plastic to throw away.

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